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Bata India Ltd. recently made significant headway to emerge as a modern, contemporary brand with improved product mix, innovations and strong brand positioning.
While the pandemic continues to impact consumer behavior and demand, Bata India has adopted ‘Survive, Revive, Revitalise and Thrive’ strategy to drive footfalls, stay engaged with customers and continue to build the brand equity.
This, coupled with wide distribution network, cost control initiatives, and healthy balance sheet will help the company navigate through the current challenging business conditions.
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