The old adage “lightning never strikes the same place twice” is not necessarily true in the case of Ford’s Lightning moniker. Car and Driver reported that the brand is reviving the Lightning name for its all-new electric F-150, and it makes a lot of sense. If you’re paying attention, this is actually the third go-around for the Lightning label, since it was produced from 1993 to 1995 and then returned four years later for model year 1999.
Lightning should be an easier sell than using the Mustang name for its EV Mach-E crossover, especially since the original Lightning street truck faded away in the early 2000s. The suggestion of electricity and voltage pairs well with a new all-electric pickup, and could help Ford win the nostalgia vote to divert attention from Chevrolet’s upcoming electric Silverado and Tesla’s elusive Cybertruck.
The company has invested $700 million in its historic River Rouge Complex, getting it ready for the electric F-150; they broke ground in 2020 in Dearborn, Michigan, and the site is currently housing the line for the PowerBoost hybrid. Considering the direction of the market and the rapid uptake from automakers to build EVs, it feels pretty clear the Lightning name could stick around a lot longer with this generation.
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