Lamborghini’s Countach LPI 800-4: When Retro Goes Wrong – MotorBiscuit

Companies know that nostalgia is a powerful tool for pulling at customers’ heartstrings and making them more likely to purchase a product that offers a retro feel. This is why so many shows from decades past have gotten reboots and why toys from previous eras have been revamped and re-released for parents to give their kids a similar experience to their own. Lamborghini attempted to hop on the retro bandwagon by releasing its Countach LPI 800-4 with much fanfare, but it ended up receiving a lukewarm response from the public. 

An overview of the Lamborghini Countach LPI 800-4

The Lamborghini Countach | Martyn Lucy/Getty Images

Lamborghini is often considered the king of style for sleek and mighty sports cars, and the company has been around since 1963, giving it plenty of years to perfect its craft. One of its most buzzworthy vehicles, the Countach, came in 1971 at the Geneva Motor Show. According to Evo, to celebrate 50 years since that first unveiling, Lamborghini will release a fleet of 112 units of the Countach LPI 800-4. Each car is priced at around $3 million. 

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