US Buyers Give Thumbs Down to Ugly BMW iX Flagship | MotorBiscuit

Based on the latest numbers from BMW we can assume that US buyers are smarter than BMW thought. Why? Because in the US the BMW i4 has twice as many pre-orders as the iX. We would suggest that part of the reason why is because the iX is such an ugly tank.

2022 BMW iX thumbs down | MB

Also, the i4 is appreciably cheaper than the iX. This bucks the trend we’ve seen of SUVs and crossovers selling better than cars. But we still suspect that the ultimate arbiter of why this is happening surrounds how the iX looks. 

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