Beloved Music Mogul Ethiopia Habtemariam Promoted To Chairman & CEO Of Motown Records


After shaping the careers of music’s biggest stars, globally revered music mogul Ethiopia Habtemariam (who has served as President of Motown since 2014) was promoted to Chairman and CEO of the storied label, reporting directly to Universal Music Group (UMG) Chairman and CEO Sir Lucian Grainge.

“It’s an incredible honor to represent and define what Motown is today,” she said. I’ve always understood the power of music and the responsibility I have, not only to continue to be an advocate for artists and creators, but to forge new paths for entrepreneurs and to lift up our next generation of executives around the world.

I’d like to thank Lucian for his constant support and guidance over the years; my Motown team for all they have done and continue to do; the Capitol team for their help in building Motown over these past six years; Clarence Avant who has always taught me about the power of responsibility; and to Mr. Berry Gordy, for his faith in me to carry on his legacy.”

With her promotion and distinction as the most powerful Black woman at UMG, Motown will have greater creative and commercial independence to advance its groundbreaking mission of artistic, social and entrepreneurial empowerment – giving voice to the sound of youth culture for more than six decades.

Since joining Motown, Habtemariam oversaw the label’s relocation to Los Angeles from New York in 2014 and its subsequent resurgence. Under her leadership, Motown continues its traditions of artist development and forging dynamic partnerships with creative and entrepreneurial entities including Atlanta-based Quality Control Music (QC).

The QC partnership produced global superstars including Migos, Lil Baby, Lil Yachty and the City Girls, with QC growing to become one of today’s leading music and entertainment companies.

In 2020, Lil Baby’s “My Turn” was the highest-selling album of the year with his single “The Bigger Picture,” earning two Grammy nominations for Best Rap Song and Best Rap Performance.

“Motown is such an important voice and, just as when it was founded by Berry Gordy, its impact continues to be felt around the world,” said Grainge.

Motown’s resurgence and powerful partnerships under Ethiopia’s leadership has advanced the label’s legacy as home to some of today’s biggest hitmakers and most meaningful voices in music.”

In 2014, Sir Lucian appointed Habtemariam as President of Motown Records and Executive Vice President of Capitol Music Group. Charged with expanding Motown’s unique stance as a cultural leader and bringing a twenty-first century definition to that pursuit of Black excellence, Habtemariam has revitalized the storied label that is home to partners and hitmakers including Blacksmith Records (Ted When, Vince Staples), QC (Bankroll Freddie, City Girls, Duke Deuce, Layton Greene, Lil Baby, Lil Yachty and Migos) and Since the 80s (Asiahn, Njomza), along with artists Kem, Erykah Badu and Tiana Major9, among many others.

Tiana Major9, who joined Motown’s roster in the beginning of 2019, is currently nominated for a Grammy (Best R&B Song) for “Collide” featuring EARTHGANG off the critically acclaimed ‘QUEEN & SLIM’ soundtrack.

Prior to joining Motown, Habtemariam was President of Urban Music & Co-Head of Creative at Universal Music Publishing Group, where she developed the careers of some of the most significant songwriters/producers in music today.

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