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Ulta’s Biggest Sale of the Year Is About to Drop, and the Deals Are Insane

Just like that, Ulta’s 21 Days of Beauty Sale 2021 is upon us—and we recommend planning your shopping list, stat. The mega-retailer is one of our favorite places to stock up on both drugstore and luxury beauty essentials all year long, but its annual blowout event is truly unmatched for grabbing skincare and makeup at incredible prices.. 

Here’s how it works: From Sunday, August 29 to Saturday, September 18, Ulta will be offering a different selection of up to five (!!!) products a day, at 50% off. That’s three full weeks of iconic products at half-price. 

With so many good brands and products on sale, setting a game-plan can be a little intimidating. That’s where we come in: We got a sneak peek at this year’s lineup, and the deals are extra good. From newcomers like Peach & Lily’s Glass Skin Serum to longtime classics like MAC lipsticks, the there’s really no wrong way to shop this sale.

But if you’re looking for a little guidance, we rounded up the best deals to prioritize. Scroll on for what to buy from Ulta’s 21 Days of Beauty Sale 2021, bookmark this page, and get ready to add to cart. 

Sunday, August 29th

The sale is starting off with a bang with Tarte’s well-loved Amazonian Clay foundation, and Foreo’s hit Cleansing Device. Also on sale: Tarte Shape Tape’s luminous sister product and Philosophy’s lightweight cream

Tarte Amazonian Clay 16-Hour Full Coverage Foundation

Monday, August 30th

Stop acne in its tracks with Kate Somerville’s Eradikate treatment, which combines sulfur and BHAs to knock out pimples. If you’re more into moisture, you can’t go wrong with Tula’s silky-smooth nourishing cream, which is packed with superfoods and probiotics for calm, glowing skin.

Tula 24-7 Moisture Hydrating Day & Night Cream

Kate Somerville EradiKate Acne Treatment

Tuesday, August 31st

Set yourself up for glowing skin this fall by grabbing Peach & Lily’s Glass Skin Serum or retinol eye treatment, whereas Cover FX’s blush and highlighter duo will keep your summer flush going through the chilly weather. And if you’re an indie beauty fan, check out the deals on select smaller brands like Bad Habit and Sara Happ. 

Peach & Lily Glass Skin Refining Serum

Cover FX Monochromatic Blush Duo

Wednesday, September 1st

You can’t beat a classic, and MAC’s creamy matte lipsticks are no exception. In the skincare department, be sure to check out Dermalogica’s genius retinol oil, which is especially formulated to fight adult acne and signs of aging in one fell swoop. 

MAC Cosmetics Matte Lipstick

Dermalogica Retinol Acne Clearing Oil

Thursday, September 2nd

It looks like face masks are going to be sticking around for a bit longer, so keep your focus on your eyes with a volumizing mascara from Lancôme and Skyn Iceland’s eye masks (a celeb fave). 

Lancôme Monsieur Big Volumizing Mascara

Skyn Iceland Dissolving Microneedle Eye Patches

Friday, September 3rd

If you’re an eyelash obsessive, you’re in luck, as Ulta’s offering 50% off select lashes from Velour, Lily Lashes, Glamnetic, House of Lashes, and Blinking Beauté. You can also keep your summer spray-tan going with St. Tropez’s foolproof mousse, which works in just an hour or two.

St. Tropez Self Tan Express Bronzing Mousse

Velour Lashes Friends Whisp Benefits Luxe Faux Mink False Lashes

Saturday, September 4th

Nab Benefit’s bestselling brow pencil at this half-price discount—and maybe stock up while you’re at it—or go for Clinique’s skin-quenching Moisture Surge moisturizer. 

Clinique Moisture Surge 100H Auto-Replenishing Hydrator Moisturizer

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer

Sunday, September 5th

Today’s deals are almost too good to be true: Grab the below retinol cream and foundation for both long-term and instant benefits—and be sure not to miss 50% off Beautyblenders and PMD at-home microdermabrasion devices, either.

It Cosmetics Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream

Estée Lauder Futurist Hydra Rescue Moisturizing Makeup SPF 45

Monday, September 6th

Hoola is basically the holy grail of bronzers: it’s warm enough to bronze, but also makes a convincing contour; is matte for the most natural finish; and never, ever leans orange. Also be sure to check out Ulta’s wellness offerings today for deals on collagen powders and all-natural deos. 

Benefit Cosmetics Hoola Matte Bronzer

Lancôme La Vie est Belle Happiness Shot

Tuesday, September 7th

We will never say no to Sunday Riley, especially when it’s on sale. This lightweight cream is a no-brainer to both hydrate and brighten (and a winner if you have oily or acne-prone skin). Keeping with the theme of a gorgeous complexion, grab some BareMinerals concealers, too, for more immediate payoff.

Sunday Riley Tidal Brightening Enzyme Water Cream

BareMinerals BarePro 16-HR Full Coverage Concealer

Wednesday, September 8th

Getting a set on sale feels like you’re getting an ~extra~ sneaky deal, and one featuring Kiehl’s best-selling night products is no exception. If you’re on the lookout for makeup, Ulta’s also offering 50% off Nudestix eye pencils and Buxom blushes

Kiehl’s Midnight Recovery Sleep Set with Eye Mask

Mario Badescu Glass Bottle Drying Lotion

Thursday, September 9th

If Too Faced’s classic Lip Injections gloss is too extreme for you, try the newer formula, which gently plumps lips (think a tingle, not a burn) and comes in tons of pretty colors. There’s also some great skincare deals to be had, such as Murad’s blurring SPF primer and GlamGlow’s Glowstarter moisturizer. 

Too Faced Lip Injection Power Plumping Lip Gloss

Murad Invisiblur Perfecting Shield Broad Spectrum SPF 30 / PA+++

Friday, September 10th

Zitsticka’s Killa pimple patches live up to their name: They work wonders even on deep, angry pimples, so stock up while they’re discounted. In the makeup department, select Urban Decay eyeshadows—including the shimmering Moondust shadow—are on sale, as are select clean brands like Olio E Osso. 

Urban Decay 24/7 Moondust Eyeshadow

ZitSticka Killa Kit Deep Zit Microdart Patch 4-Pack

Saturday, September 11th

Calling all fans of no-makeup makeup! It Cosmetics’ beloved Bye Bye Foundation is half-off today—as are the brand’s incredible brush sets. And a Lancôme eye cream for half the price? Count! Us! In!

It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Lancôme Rénergie Lift Multi-Action Ultra Eye Cream

Sunday, September 12th

Prep your skin for back-to-wherever season with Dermaflash’s pore extractor and Mario Badescu facial sprays. Then, top it all off with BareMinerals powder foundation. 

BareMinerals BarePro Performance Wear Powder Foundation

Dermaflash Dermapore Ultrasonic Pore Extractor & Serum Infuser

Monday, September 13th

Get a head-start on holiday glam with makeup staples, like a mascara that actually helps your lashes grow (!), creamy lipsticks that *also* plump, and our favorite mattifying primer

Grande Cosmetics GrandeDrama Black Intense Thickening Mascara with Castor Oil

Buxom Full Force Plumping Lipstick

Tuesday, September 14th

Another day, another really good skincare deal: You can snag First Aid Beauty’s ultra-gentle cleanser (a winner for winter months) and a super-powered vitamin C serum from Peter Thomas Roth. And don’t sleep on the deals for Ulta’s women-owned brands, such as Keys Soulcare and Mented Cosmetics. 

First Aid Beauty Face Cleanser

Peter Thomas Roth Potent-C Power Serum

Wednesday, September 15th

A brightening eye cream, long-wear setting spray, and luminous foundation with a huge range of shades? Add to cart, add to cart, and…add to cart.

Beekman 1802 Dewy Eyed Illuminating & Depuffing Eye Serum

Anastasia Beverly Hills Luminous Foundation

Thursday, September 16th

You can’t go wrong with Too Faced’s creamy, waterproof eyeliners or It Cosmetics’ cult-favorite moisturizer—and with deals like these, you don’t have to choose between the two. By the way: If you happen to be by a physical store, stop in for big-deal 50% off discounts.

Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner

It Cosmetics Confidence In A Cream Anti-Aging Moisturizer

Friday, September 17th

Pick your weekend adventure: Staying in? Soothe and smooth from head to toe with L’Occitane’s thick AF body butter. Going out? You’ll want to have this pretty palette from Anastasia Beverly Hills on-hand. 

Anastasia Beverly Hills Norvina Eyeshadow Palette

L’Occitane Ultra Rich Body Cream

Saturday, September 18th

The sale is going out with a bang: Stila’s glitter shadows look like stardust on your lids and will not slide or smudge off (trust us) while NARS Climax mascara delivers super-sized lashes in the chicest tube we’ve ever seen. And 50% off Kylie Lip Kits and Clarins moisturizers are also not to be missed. 

Stila Glitter & Glow Liquid Eyeshadow

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