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Before being a geek was considered weird and antisocial. Nerds and geeks “lived in the shadows”, it was believed that they did not consume (error) and that of course they did not undertake.
Today it is very different. In fact, many of the owners of large multibillion dollar companies are geeks like Jeff Bezos, creator of Amazon, Mark Zuckerberg, Elon Musk of Tesla Motors and Larry Page, co-founder of Google.
There are many examples of success, but at the local level we can mention Chumel Torres who managed to generate one of the most viewed YouTube channels and create an extremely successful production company, Machine 501.
If you want to enter the market of services “for geeks”, we give you 10 innovative business ideas that will help you boost your participation in an increasingly open market with greater purchasing power.
1. Animation school
This option is for movie lovers and experts in audiovisual communication and digital illustration. It is about investing in equipment to produce animation, create characters, make story boards and graphics for digital media. Add to your team professionals in visual arts, cinematographic language and animation techniques to serve all your potential clients, made up of brands for the realization of commercials or organizations for the design of promotional campaigns.
2. Robotics camp
Promoting the interest in robotics and technology in children will allow them to understand programming languages from an early age and facilitate the learning of mathematics. If you are an engineer or have knowledge of robotics, set up camps for children from five years old. Seeks alliances with suppliers of robotics materials and kits, and forms a team of collaborators to manage groups. It offers various themes to attract girls and boys of different ages.
3. Digital Marketing Agencies
Managing social media can be challenging for those unfamiliar with technology. Start with the creation of a digital marketing agency to serve companies with advertising strategies, where your experience in marketing will be your main ally. Your potential customers are companies willing to pay to receive comprehensive attention in the management of their social networks and brand positioning in search engines. You can start with a diagnosis of your business and a first version of your website.
4. Mobile device repair
The Mexican Internet Association (Amipci) reports that 77% of users use a mobile device to navigate, so as the demand for smartphones grows, the repair needs are greater. Take advantage of your knowledge in technology to make repairs to cell phones and tablets, mainly those related to the battery, screen and camera, which are the most requested. Add value to your company and give the option of home service, as well as a guarantee of your work.
5. Creation of mobile applications
With the increase in the use of mobile devices, applications have become the most innovative channel to sell a product or service.
Downloading apps reaches 68% of mobile shopping and mobile ecommerce represents 18% of the total online trading, according to the Mexican Internet Association (Amipci). If you have experience in the world of technology and innovation, it offers the creation of applications for companies or individuals who seek to facilitate a process or provide useful tools for life. Create plans tailored to your client and provide payment facilities. Remember that the success of an app depends on the flow of users, so design a campaign to publicize each launch.
6. Production of audiovisual content
One of the trends that is gaining momentum is streaming or live transmission through social networks and digital platforms. If you have production knowledge, you can offer a professional live video recording service of special events such as debates, conferences or sports, with television quality. It invests in equipment for post-production, as well as cameras, mobile units and satellite transmission. Add capsule, video clip, or podcast creation and implement pay-per-view or pay-per-subscription.
7. Programming course for children
Today’s children are interested in mastering technology and exploiting its benefits. Teaching them programming language, to design computer programs and applications is a great business opportunity. Without going into complicated technical details, organize groups by age and with attractive topics for girls and boys. Look for certifications with software provider companies. Equip yourself well with laptops and HD displays. Consider renting a large space to operate.
8. Computer assistant for beginners
The objective of this idea is to provide technological solutions for beginners, such as specialized support in the installation of devices such as computers, scanners, printers, smart televisions or home theater systems. Add the backup and recovery service for damaged files on memory cards, CDs or USB devices. Another option is to enable a chat or telephone for technical assistance, to give technical support or even clarify doubts to avoid being victims of fraud.
9. Video game tournaments
Mexico contributes 33% of video game sales in Latin America, according to PwC’s Entertainment and Media Outlook 2015-2019 study , and the industry will reach US $ 84.1 billion in 2017. Join this market with the creation of online video game tournaments . Develop a website or through social networks; publishes the call for registration by dates and opens categories by sports, role, strategy or adventure. Partner with tech brands to claim prizes or rewards for winners. This will motivate gamers to perform better.
10. Video blog
The media have changed: thanks to the Internet, the channels to publicize places, food, experiences, jokes and more have been simplified, and now youtubers or videobloggers are the voice of a generation that is looking for new ways of expression. The YouTube platform alone is the third most visited website in the world after Google and Facebook, and receives 4,000 million visits a day. Take advantage of this trend and create a blog specialized in a topic, with videos, tips and blogs in which you interact with your followers. Create alliances with brands or companies related to the topic of your video blog to obtain sponsorships or commercial exchanges.