Facebook Earnings: Here’s What To Expect From The Social Media Juggernaut


Facebook, the world’s largest social media company, is slated to post first-quarter earnings Wednesday after the market’s closing bell, and as with other big-tech companies reporting this week, analysts believe the firm could shatter Wall Street’s estimates—here’s what to expect.

Key Facts

Analysts expect Menlo Park, Calif.-based Facebook will report revenue of $23.7 billion in the third quarter, 33% more than the $17.7 billion it pulled in the first quarter of last year and the company’s best first-quarter showing ever.

Net income, meanwhile, is expected to hit $2.33 per share, or roughly $7 billion, soaring 36% from last year.

Bank of America analysts think Facebook will add about 50 million monthly active users in the quarter, which would mean a record-breaking 2.85 billion people used the social network in the last month of the quarter. 

A slew of analysts upped their Facebook price targets this week in anticipation of the better-than-expected earnings report, with Credit Suisse’s Stephen Ju on Monday saying improving ad trends should bode well for Facebook and Instagram’s bottom lines.

As of 12 p.m. ET, Facebook shares are up 1.1% Wednesday, lifting the stock’s year-to-date gain to about 14%—better than the tech-heavy Nasdaq’s 11% increase.

Big Number

$341.50. That’s how high analysts think Facebook shares can go over the next year, according to Bloomberg data, giving the stock about 11% upside to current prices of about $306.

What To Watch For

Facebook’s third-quarter earnings call is at 5 p.m. EDT Wednesday.

Crucial Quote 

“Expectations for earnings growth are the highest they’ve been in years, allowing more room for disappointment,” Brian Overby, a senior options analyst for Ally Invest,” said in a Tuesday email, forecasting that shares could move as much as 5.5% after the earnings report. “On top of that, investors will be watching big tech extra closely because the sector has benefitted so much from strong consumer spending and the moves toward a more tech-oriented society.”

Key Background

Founded in 2004 by a group of Harvard College classmates including billionaires Mark Zuckerberg and Dustin Moskovitz, Facebook is now the fifth-largest company in the country by market cap, worth a staggering $862 billion. More than 95% of the company’s revenue comes from advertising, with about 50% of sales saturated in the U.S. and Canada. Though Bank of America expects the stock could soar another 20% in the next three years, the biggest risks to watch for include declines in user activity, privacy issues, big-tech regulation and any adverse impact on advertising prices.

Further Reading

Facebook’s Stock To Grow As Earnings Expected To Beat Market Estimates? (Forbes)

Why Mark Zuckerberg Wants Influencers To Get Rich (Forbes)

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