marketing
- Entrepreneurs
Victoria’s Secret Waved Farewell to Its Angels. Was It a Mistake?
July 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Since its inception, Victoria’s Secret was…
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How Website Design Can Make or Break the SEO for Startups
July 29, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. When you think of search-engine optimization…
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Make Your Brand Stand Out From the Crowd with Smart Digital Marketing Strategies
Learn growth and conversion strategies from proven experts. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business…
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5 Ways That Gen Z Differs from Millennials That You Must Take Into Account When Promoting Your Business
Traditional methods of promoting to consumers won’t always work with Gen Z. Free Book Preview: Brand Renegades Discover how two…
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Facebook blows past estimates, but warns growth will ‘decelerate’ in second half of year
Facebook Inc. is the latest tech giant to cash in on a surge in digital advertising, but worrisome guidance in…
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Google’s wave of digital ad sales helps it crush revenue, earnings estimates
Google parent Alphabet Inc.’s stock jumped more than 3% in extended trading Tuesday after it reported advertising sales that shot…
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3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.…
Read More » - Finance
Revealed: The best-performing ESG funds you’ve never heard of
Asset managers are scrambling to launch funds to tap into growing investor demand for sustainable investments. At the same time,…
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Should Your Business Try Domain Hacking?
It can be tough to get the “perfect” domain for your business. Domain hacking could be the answer – but…
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7 Key Metrics to Check When Running a Local SEO Audit
July 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Improving your SEO will improve your…
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Why Startups Can’t Ignore SEO Anymore
July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a website is laying the…
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Influencer Marketing 101: A Blueprint for Running a Successful Campaign
July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a type of…
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How to Make Your Business Stand Out From the Noise
Get a comprehensive digital marketing education for 2021. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business…
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3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business
A strong brand identity has the power to elevate and position a company in a way that can yield greater…
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7 Steps to Creating a Winning Keyword Database
July 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by…
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Transparency and Data: The Struggle for Brands in 2021
July 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Data has been a hot-button topic…
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Every Entrepreneur Should Know How to Use Facebook Ads
Learn how Facebook Ads can help your business grow. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional…
Read More » - Tech
How Jeff Bezos’ Space Watch Became a Marketing Win for Omega
JEFF BEZOS’ Blue Origin mission on Tuesday wasn’t just a landmark event in private space travel. It was also a…
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How I Got Myself on 75 Podcasts in the Past Year
This is how to leverage podcasting as a low-budget marketing tool. Free Book Preview: Brand Renegades Discover how two entrepreneurs…
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Marketing With Video: The Definitive Guide
July 23, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is an effective tool…
Read More » - Tech
AT&T Lifts Revenue Expectations on Wireless Growth
AT&T Inc. said its core telecommunications profits are growing even as its Hollywood footprint is about to shrink, underscoring its…
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Snap stock rockets after huge earnings beat, as revenue more than doubles
Snap Inc. saw revenue more than double in the latest quarter, easily topping expectations amid a continued rebound in the…
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Don’t Make These 3 Webinar Mistakes
There’s a right way and a wrong way to do webinars. These tips help ensure you get it right. Free…
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3 Ways to Stand Out from Competitors
July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We all know that to build…
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Here’s What I Learned at the Facebook Good Ideas Festival
July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few weeks, I…
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Like Mobile Apps After the iPhone’s Release, CTV Apps Are Ready to Explode
July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not news to anyone…
Read More » - Health
WebMD purchases patient educational video maker The Wellness Network
WebMD Health Corp. has acquired The Wellness Network, a maker of patient education videos for use in hospitals and health…
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8 Ways to Get the Most Out of Networking Events
July 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m often asked by other entrepreneurs…
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Is It Better to Stay Evergreen or Jump on Trends in Content Marketing?
So is it better to favor one over the other? Or should you attempt to mix the two? Free Book…
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How to Pick the Right Networking Events to Attend
July 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person networking events are returning as…
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More power for your Marketing mix: the matrix of 49 stories
July 20, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist…
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Stop Making Ads. Start Making Entertainment.
July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global average time spent on…
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When Was Your Last Public Speaking Opportunity? Here’s How to Brush Up on Your Skills.
They say that the only thing we fear more than public speaking is death — but the process doesn’t have…
Read More » - Finance
Italy’s luxury house brand Zegna to go public via US Spac
Italian luxury house Ermenegildo Zegna will go public on the New York Stock Exchange later this year as part of…
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Will Pain or Promise Inspire Your Customers to Take Action?
To get your customers to take action, you have to consider what will really inspire them. Free Book Preview: Brand…
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5 Ways Small Businesses Can Use Digital Branding to Stand Out
Create a brand that truly distinguishes itself. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies…
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Learn How Branding Skills Can Help Your Business Scale
Get the design skills you need to build your brand. Free Book Preview: Brand Renegades Discover how two entrepreneurs used…
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6 Instagram Marketing Strategies for Small Businesses
July 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player…
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How New or Emerging Brands Can Get Big Holiday Shopping Coverage
As the holiday season approaches, there are many tips and tricks brands can adopt to gain greater media exposure. Free…
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Free Webinar | August 4: How to Generate E-Commerce Sales Through Social Media
Discover how to generate revenue using social media advertising strategies when you join us for this webinar with industry expert…
Read More » - Finance
Bitcoin scam ads run rampant as UK watchdogs battle marketing fraud
Bitcoin is the most popular way for online scammers to target Brits with fraudulent marketing, exclusive new figures show. Approximately 95%…
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FCA to warn investors of cryptocurrency risks in £11m marketing campaign
The Financial Conduct Authority is spending £11m on a digital marketing campaign to warn investors over the risks of putting…
Read More » - Entrepreneurs
10 commercials that live the hearts of all of us who grew up in the 90s
Do you remember these ads? If you were born in the 80s, sure you are. Free Book Preview: Brand Renegades…
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5 Low-Budget Marketing Ideas for Bootstrapped Startups
July 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many startups (like ours) don’t have…
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Police open probe as three England players who missed penalties in loss to Italy face racist abuse
LONDON (AP) — British police opened investigations Monday into the racist abuse of three Black players who missed penalties in…
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5 Tips to Significantly Increase the ROI of Your Next Email Campaign
July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one…
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Marvel Hit a Home Run With Its Guardians of the Galaxy Franchise. Here’s What Entrepreneurs Can Learn.
July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I clearly remember when the Guardians…
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How to Get Your Business in the News (Without Bribing a Journalist)
July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Five people approached me last month…
Read More » - Finance
FCA hits Lloyds with £90m fine for misleading insurance customers
The Financial Conduct Authority has fined Lloyds Banking Group’s insurance arm more than £90m for misleading customers in home insurance…
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Marketers, Turn Your Data Literacy into a Data Superpower
July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t…
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