marketing
- Entrepreneurs
Invest in Your Email Marketing with DirectIQ
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase…
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Falling gas prices buoy consumer sentiment, temper inflation expectations
The numbers: A survey of U.S. consumers saw sentiment rise in August, though still mired near an all-time low seen…
Read More » - Entrepreneurs
Blow Up On TikTok By Following These 4 Rules
Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of social media. In…
Read More » - Market
Gas prices fall below $4 per gallon for the first time in months
The average price for a gallon of gasoline has fallen below $4, according to a leading tracker of prices. AAA…
Read More » - Market
K+S 2Q Earnings Jumped on Higher Prices; Backs Outlook Despite Possible Gas Shortages
By Pierre Bertrand K+S AG said Thursday that second-quarter earnings jumped as higher average prices compensated for increased costs, and…
Read More » - Entrepreneurs
It’s a Trap! Watch Out for These 5 Advertising Mistakes
Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial…
Read More » - Entrepreneurs
Why the Automotive Industry Needs a More Unique Approach to Marketing
Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive…
Read More » - Entrepreneurs
How Collaboration Makes All Departments Revenue Generators
Opinions expressed by Entrepreneur contributors are their own. As a business matures, limited resources and strained schedules can result in…
Read More » - Tech
Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes.
In late 2021, as states eased pandemic restrictions and consumers began flying again, travel search company Kayak needed a message…
Read More » - Entrepreneurs
What Makes Persuasive Web Copy Work?
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need…
Read More » - Entrepreneurs
13 Ways to Grow Omnichannel Customer Engagement
Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity.…
Read More » - Entrepreneurs
5 Simple Steps to Build a Personal Brand
Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think…
Read More » - Market
Biden signs into law $280 billion package for chips, scientific research — here’s what’s in it
After long pushing Congress for such legislation, President Joe Biden on Tuesday signed into law a bipartisan $280 billion bill…
Read More » - Entrepreneurs
This Marketing Guru Enlisted Kevin Durant, Paolo Banchero and Some of the Biggest Names in Sports
As Head of Athlete Marketing at Dapper Labs, Hayes Grooms IV has formed partnerships with the world’s biggest athletes —…
Read More » - Entrepreneurs
3 Tips for Translating Your Creativity to Your Online Presence
Opinions expressed by Entrepreneur contributors are their own. A critical piece of my role at Meta is talking to small…
Read More » - Entrepreneurs
Why Good Content Matters for Your Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media…
Read More » - Entrepreneurs
Create Your First Marketing Strategy With These 6 Questions
Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding…
Read More » - Entrepreneurs
Improve Your Website’s Retention with these 8 Tips
Opinions expressed by Entrepreneur contributors are their own. To increase the retention of your website, you need to think about…
Read More » - Entrepreneurs
Learn Graphic Design Fundamentals for Less Than $30
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase…
Read More » - Entrepreneurs
Humanized Marketing Is The Secret To Your Marketing Success
Opinions expressed by Entrepreneur contributors are their own. For more than a decade, digital marketing has helped businesses connect with…
Read More » - Entrepreneurs
Direct Mail Marketing Strategies to Target Each Generation
Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend…
Read More » - Entrepreneurs
Manage and Scale Your Email Strategy with EmailWritr
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase…
Read More » - Market
Global tally of COVID cases down 9% in latest week, but infections are still climbing in the U.S.
The global tally of new cases of COVID-19 fell 9% in the week through July 31, according to the World…
Read More » - Entrepreneurs
Top 5 Marketing Strategies To Level Up Your Beauty Business
Opinions expressed by Entrepreneur contributors are their own. The beauty industry is competitive but can also be lucrative when marketing…
Read More » - Entrepreneurs
A Successful Online Community Needs These Key Elements
Opinions expressed by Entrepreneur contributors are their own. Online communities are the bread and butter of consumer engagement today. Communities…
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The Benefits of Having a Consumer Brand for Hard Science
Opinions expressed by Entrepreneur contributors are their own. In the very early days of The Supplant Company, back when we…
Read More » - Entrepreneurs
How to Successfully Disrupt Your Industry in 6 Steps
Opinions expressed by Entrepreneur contributors are their own. Market disruption strategies can be highly advantageous for businesses, allowing companies to…
Read More » - Market
Google stock rises despite an ad downturn, second straight earnings decline
Shares of Alphabet Inc.’s Google popped more than 4% in extended trading Tuesday after the tech behemoth reported results slightly…
Read More » - Entrepreneurs
8 Costly Marketing Mistakes That Can Doom Your Business
Opinions expressed by Entrepreneur contributors are their own. If you’d told me marketing was the most important skill for successful…
Read More » - Entrepreneurs
5 Marketing Mistakes Startups Must Avoid in Order to Survive
Opinions expressed by Entrepreneur contributors are their own. Mistakes are inevitable when building a startup. That’s okay, so long as…
Read More » - Entrepreneurs
5 Reasons to Build a Content Website vs. an Ecommerce Site
Opinions expressed by Entrepreneur contributors are their own. Given that the commerce market topped $8.6 billion in 2020, you could…
Read More » - Market
These 20 stocks still have at least 48% upside, analysts say, despite the S&P 500’s 8% gain from its lows
The S&P 500 has climbed 8% since June 16, when it closed at its lowest point this year. While the…
Read More » - Entrepreneurs
How Authentic Marketing Is Key to Building a Loyal Audience
Opinions expressed by Entrepreneur contributors are their own. In the marketing world, it’s often said that people don’t hate advertising…
Read More » - Entrepreneurs
Grow Your Business By Automating These 4 Things in Your Email Marketing
Opinions expressed by Entrepreneur contributors are their own. Companies use email for marketing because it’s an effective way to reach…
Read More » - Crypto currency
Financial Services Marketing: Where to Start?
Financial services marketing has always been a tricky one to navigate. The ability to explain your product, be entirely transparent,…
Read More » - Entrepreneurs
Here’s How to Conduct Better Lead Generation Experiments
Opinions expressed by Entrepreneur contributors are their own. Lead generation is the path to growth in your B2B business. It’s…
Read More » - Entrepreneurs
Streamline Your Design Flow with This Massive Icon Library
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase…
Read More » - Market
Here are 5 things we’ve learned so far from earnings season
Only about one-fifth of the S&P 500 have so far reported second-quarter results, but at least five major talking points…
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Twitter says Elon Musk ‘uncertainty’ impacted results as earnings miss expectations
After Snap Inc. issued a grim warning on the state of the advertising landscape, Twitter Inc. blamed the economy and…
Read More » - Entrepreneurs
3 Questions to Answer Before Investing More Into Your Marketing Budget
Opinions expressed by Entrepreneur contributors are their own. It’s tempting to sink large amounts of money into your marketing budget…
Read More » - Market
Snap stock plunges 25% as advertising slows down, executives decline to offer forecast
Snap Inc.’s stock snapped Thursday after the company disclosed slackening digital advertising and hinted at cost-cutting while declining to provide…
Read More » - Entrepreneurs
How to Unify Sales and Marketing Teams for Demand Generation
Opinions expressed by Entrepreneur contributors are their own. The internet forever changed how we buy and sell things — both…
Read More » - Entrepreneurs
Why You Should Never Skimp on Brand Marketing in a Recession
Opinions expressed by Entrepreneur contributors are their own. Stocks are slipping, tech growth is halting, and bubbles are bursting. If…
Read More » - Entrepreneurs
I Gained 10 Million TikTok Followers in 1 Year, and You Can, Too
Opinions expressed by Entrepreneur contributors are their own. Remember two years ago when you would make fun of people who…
Read More » - Crypto currency
The Importance of Having a Strong Brand Image
A strong brand image is vital for any business that wants to outshine its competitors while remaining steadfast in its…
Read More » - Entrepreneurs
The Man Behind the Viral Horse Drawing Meme Talks Advertising
Award-winning Executive Creative Director Ali Bati handles a number of diverse ad campaign initiatives, from getting more people to sign…
Read More » - Entrepreneurs
Why a Community-First Approach to Web3 Marketing Works Best
Opinions expressed by Entrepreneur contributors are their own. We are now witnessing the very early days of so-called Web3, a…
Read More » - Entrepreneurs
A Media Exec on How Brands Can Leverage OTT and FAST
Streaming news has made quite a splash in recent months — from Netflix’s struggle to retain subscribers, to CNN+’s quick…
Read More » - Entrepreneurs
Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs
Takeaways from this episode: W.T.F (Weekly Taco Feature) — A part of Velvet Taco‘s “Innovative Promise” is that they will…
Read More » - Entrepreneurs
Why Local SEO is the Key to Business Success
Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their…
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