advertising
- Entrepreneurs
Storytelling Can Change Your Brand Recognition. Here’s How.
Opinions expressed by Entrepreneur contributors are their own. Mention storytelling, and the image in your mind is of a group…
Read More » - Tech
Tech Companies Are Relinquishing Some Control of Online Ads to Users
Consumers have a new ask: They want more control over the type of advertisements they are shown online. More technology…
Read More » - Finance
The great unrest: How 2020 changed the economy in ways we can’t understand yet
National Guard troops pose for photographers on the East Front of the U.S. Capitol the day after the House of…
Read More » - Market
Global tally of COVID cases down 9% in latest week, but infections are still climbing in the U.S.
The global tally of new cases of COVID-19 fell 9% in the week through July 31, according to the World…
Read More » - Market
Google stock rises despite an ad downturn, second straight earnings decline
Shares of Alphabet Inc.’s Google popped more than 4% in extended trading Tuesday after the tech behemoth reported results slightly…
Read More » - Market
These 20 stocks still have at least 48% upside, analysts say, despite the S&P 500’s 8% gain from its lows
The S&P 500 has climbed 8% since June 16, when it closed at its lowest point this year. While the…
Read More » - Market
Here are 5 things we’ve learned so far from earnings season
Only about one-fifth of the S&P 500 have so far reported second-quarter results, but at least five major talking points…
Read More » - Market
Twitter says Elon Musk ‘uncertainty’ impacted results as earnings miss expectations
After Snap Inc. issued a grim warning on the state of the advertising landscape, Twitter Inc. blamed the economy and…
Read More » - Market
Snap stock plunges 25% as advertising slows down, executives decline to offer forecast
Snap Inc.’s stock snapped Thursday after the company disclosed slackening digital advertising and hinted at cost-cutting while declining to provide…
Read More » - Entrepreneurs
The Man Behind the Viral Horse Drawing Meme Talks Advertising
Award-winning Executive Creative Director Ali Bati handles a number of diverse ad campaign initiatives, from getting more people to sign…
Read More » - Entrepreneurs
Don’t Have Your Family’s Support? Fight on Like Pamala Buzick Kim
Pamala Buzick Kim, currently the executive director of Free the Work, was surrounded by diversity growing up in Los Angeles…
Read More » - Entrepreneurs
Need to Revamp Your Brand’s Messaging? Look at What’s Trending
Whether she’s promoting a consumer brand or raising money for a non-profit, Tescia Deák, Creative Director of BBH USA, says…
Read More » - Market
Netflix names Microsoft as partner for ad-supported platform
Netflix Inc. has picked Microsoft Corp. as the technology and sales partner for its advertising-supported subscription plan, a Microsoft executive…
Read More » - Entrepreneurs
How This Agency Is Using Creativity to Inspire Greatness in Others
Make people feel like they count. That was the task given to FCB Chicago by the city of Chicago for…
Read More » - Market
Facebook, Twitter ‘working to remove’ videos of Shinzo Abe assassination from platforms
Social media platforms including Twitter TWTR, -5.10% and Facebook META, -0.76% parent Meta said Friday they’re taking down any videos…
Read More » - Tech
Spotify Kicks Off Campaign to Win More Advertisers
Spotify Technology SA began its first global brand campaign designed to court marketers as the audiostreaming giant tries to expand…
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